Galeries Lafayette have just opened a brand-new concept store on the most beautiful avenue in the world: Champs-Elysées of Paris. Thousands of people, mostly millennials attracted by fashion and lifestyle, gathered in front of the store on the day of the opening in order to experience this brand-new shopping way. This 6,500m2 concept store gave itself the objective to redesign customer experience by following social trends, mixing physical and digital experience and by being focused on innovation.
With more than 600 brands (400 of them are fashion) attending to this success, Galeries Lafayette wants to have a unique approach to modern day shopping, including the replacement of vendors within the shops by 300 skilled stylists and also with 700 connected clothes hangers displaying the sizes in stock.
Designed by the famous danish architect Bjarke Ingels, Galeries Lafayette is already attracting more than 10,000 people everyday, a place where living and shopping truly fusion!
Phoceis is proud to be the appointed agency to manage the digital activation of all the Chinese tourists before, during and after the journey !