The Moodies revealed its winners for 2019 recognizing the best in airport and travel retail digital, social media and marketing industries. Lagardère Travel Retail have been rewarded for its Chinese New Year in-store activation campaign run by Phoceis.
Drawing from over 250 entries and 170 finalists over 21 categories, the awards recognize best practices in social, digital media and marketing amongst international airports and travel retailers. Moodie Davitt Report is published by independent company Moodie International, now one of the UK’s most successful multi-media business-to-business publishers and information providers accounting more than 500,000 pages views per month.
“The Moodie Report effectively challenged – and reinvented – the whole trade press model, winning widespread industry recognition for its no-nonsense, easy-to-read format, style and content, mercifully free of the usual industry speculation, spin and barely disguised advertorial.”
Lagardère Travel Retail’s Red Pockets activation campaign also comes Highly Commended in the Best Use of WeChat category. Now two years’ strong, this activation celebrates Chinese New Year with a virtual treasure hunt using the Chinese social media platform WeChat for customers to find discounts in chosen Aelia Duty Free stores.
This Chinese New Year AR-Game campaign has contributed to Phoceis Asia’s Travel Retail business growth, and its successful implementation in Rome and Prague airports accessible via the social network WeChat have enabled the increase of retail sales during key periods. Phoceis was appointed by the Travel Retail Division of Lagardère for creating an immersive in-store digital experience which have been awarded as one of the best WeChat practice of the year.