GALERIES LAFAYETTE

BOOST CHINA E-REPUTATION OF THE LEGENDARY GALERIES LAFAYETTE STORES OF PARIS HAUSSMANN

We redesigned social media strategy in order to fit with the 2019 Chinese luxury industry standards. We inspire the highly increasing number of affluent Chinese tourists by providing them with the right content for their specific needs to be fulfilled including positioning, operation, content strategy and creation, follower recruitment campaigns, CRM and offline supports.

LAGARDERE TRAVEL RETAIL

ACTIVATE THE CHINESE TOURISTS WITH IN-STORE CAMPAIGNS IN EUROPEAN AIRPORTS BASED AELIA DUTY FREE

We have successfully launched a series of innovative marketing campaigns within the top European airports (Rome, Prague, Nice, Madrid, Venise) in order to engage with Chinese tourists. The new customer experience in-store increased the stop-ratio, the sales and the conversion through digital payment solutions.

AGODA TRAVEL BOOKING PLATFORM

STRENGHTEN AGODA AS THE UNIVERSAL LEISURE AND TRAVEL PLATFORM ON SOCIAL MEDIA

The sister company of Booking.com reached us to develop its business in China through the performance of their content. We built content strategies, plans, and created daily articles on their main digital communication tools.

 

ROBERTO CAVALLI

ENGAGE CHINESE MILLENIALS WITH DRIVE-TO-STORE CAMPAIGNS

We run a WeChat drive-to-store campaign for fashion lovers and luxury clothing insiders in the south of China for the Italian brand Roberto Cavalli. We combined technical development and targeted marketing expertise to increase the retail sales volume.

DUCRU-BEAUCAILLOU – ORNELLAIA - SANTA ALBA - BEAUJOLAIS WINE REGION

HELP HISTORICAL WINE BRANDS TO EXPRESS THEIR STORIES TO CHINA’S WINE LOVERS

We help prestigious wine brands to be recognized by a qualified Chinese audience through the social networks of China. From content creation to acquisition of followers, we select with our wine experts the best channels to run effective marketing campaigns and generate more business - wine knowledge certified by WSET2.

LULULEMON ATHLETICA

BRING ONLINE WECHAT FOLLOWERS TO OFFLINE STORES WITH A CREATIVE HTML APPLICATION

The trendy and inspiring yoga brand Lululemon requested us to build a creative game to engage their online community into a unique experience. The objective was to express the brand's core value and encourage the fans to the stores to redeem coupons and attractive gifts.

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Premium social services for your brand

Strategy & Consulting

Redefine your brand strategy for China, build a new customer journey to engage the consumers on every touchpoint

Market Research and Brand Localization
Digital Strategy
Omni-channel Strategy
Retail Digitization

Social Media Operation

Identify the right amplification channels to recruit followers and turn them into active leads

Content Creation
Marketing and Brand Awareness Campaigns
Media Planning and Buying
Influencers Management (KOL)

Social Media Campaigns

Leverage the power of social media to sell more and build a customer relationship through targeted segmentation

Social Commerce
Marketing and Sales Campaigns
Social CRM Integration
O2O Activation

Travel Retail Marketing

Attract Chinese tourists when they travel abroad, turn them into clients and brand ambassadors

Traffic Acquisition
On-site Activation
Travel Platform Implementation
Influencers Management

Social Powered, Innovation Driven, Business Savvy

Result-driven

In China ultra competitive landscape, we insure any of your investments deliver concrete results and benefit your sales revenue.

Innovation

Our in-house tech team is always at the forefront of technology capabilities for Chinese market.

Local Expertise

Our local experts based in Shanghai guarantee the relevance of your communitications in China market.

The magic Chinese and French mix

Adrien Fabry

General Manager

Bonney Wang

Social Media Specialist

Crystal Fu

Office Manager

François Brunet

Marketing Assistant

Harry Wang

Graphic Designer

Hong Mei

Junior Web Developer

Jessica Guo

Account Manager

Jia Shen

Technical Project Manager

Joséphine Fang

Senior Account Manager

Kae Lee

Art Director

Liang Guo

Account Manager

Lin Jiang

Account Executive Assistant

Nicolas Boyard

Web Developer

Olivia Wu

Senior Graphic Designer

Phoebe Wang

Creative Copywriter

Rachel Zhang

Account Executive

Robyn Gan

Senior Account Executive

Selene Woo

Graphic Designer

Vanessa Qian

Account Executive

Yujue Gao

Account Executive

Yvonne Hu

Creative Copywriter

We proudly work with

Aelia
Agoda
Carmina
Celo
Charriol
Comptoir des cotonniers
Diptyque
DS Automobiles
Ducru-Beaucaillou
Etam
Fred
Galeries lafayette
Lululemon
Ornellaiax
Reservoir
Richemont
Roberto Cavalli
Rolex
Sur valles
Time Vallee
Vins du beaujolais

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